The global fashion icon and longtime collaborator takes on a new role spanning seasonal collections, special projects and events, beginning with The Rachel Zoe Edit during New York Fashion Week

NEW YORK, Sept. 11, 2026 /PRNewswire/ — What Goes Around Comes Around (WGACA), the global authority in authenticated pre-owned luxury, today announced Rachel Zoe as its new Style Director. As Style Director, Zoe will bring her distinct perspective on vintage and fashion to seasonal collections, styling, special projects and events throughout the year.

“Rachel has been part of the WGACA story for decades, and she understands this business in a way that very few people do,” said Seth Weisser, Co-Founder and CEO of What Goes Around Comes Around. “When we started, vintage wasn’t a part of the luxury conversation. Rachel has played a huge role as has WGACA in changing the public perception to where we are today. Bringing her style direction to the company will help continue to build the business and trust we have earned over the past three decades.”

“WGACA has always been my mecca for vintage fashion,” added Rachel Zoe. “Every time I visit their stores or website, I’m inspired and excited to add to my collections. Their curations are unrivalled as is their impeccable focus on the best of the best of all of my favorite brands. Expanding my long-standing relationship with the WGACA in this official role feels like a natural evolution.”

Zoe’s first project as Style Director debuts during New York Fashion Week with The Rachel Zoe Edit, a selection of iconic pieces chosen from the WGACA archive. The collection was unveiled at WGACA’s Wooster Street store and available to shop in-store and online at whatgoesaroundnyc.com.

“Rachel and WGACA have always shared the same belief that great vintage pieces are timeless heirlooms that reflect individuality,” said Gerard Maione, Co-Founder and Chief Creative Officer of What Goes Around Comes Around. “She has such a strong sense of fashion history, but her instinct is always to make it feel on trend, relevant and translatable. Creatively, there’s a real alignment in how we see things, and I’m excited to see where we can take that together.”

Zoe will continue working with WGACA throughout the next year, with additional projects and appearances to be announced.

For more information, contact WGACA@ssmandl.com 

About What Goes Around Comes Around: What Goes Around Comes Around (WGACA) is a New York institution and the ultimate destination for authentic luxury vintage. Since 1993, we’ve redefined vintage shopping by offering a curated, high-fashion experience unlike any other. Our expertly sourced collection features rare, pre-loved pieces from iconic houses including Louis Vuitton, Hermès, Chanel, Dior, Gucci, and Saint Laurent—each item carefully authenticated and hand-selected by our global team of buyers. At WGACA, curation is an art form. Our team travels the world to find the most coveted vintage bags, accessories, jewelry, and apparel, ensuring every piece meets our exceptional standards of quality, condition, and style. We believe in preserving the legacy of luxury fashion through timeless, sustainable pieces that tell a story.

About Rachel Zoe

With her maximalist eye, distinct point of view, and talent for making fashion feel like a lifestyle, Rachel Zoe transformed personal taste into cultural currency. The celebrity stylist blueprint, she is one of the defining image-makers of the last two decades, and a prototype for the modern fashion personality. Today, Zoe is a global fashion icon, influential entrepreneur, and television personality.

After first gaining worldwide recognition as an in-demand, award-winning celebrity stylist, Zoe expanded her platform with two New York Times bestselling books, “Style A to Zoe” and “Living in Style”, the online style destination The Zoe Report (acquired by Bustle Digital Group in 2018), and a series of strategic brand collaborations. The Rachel Zoe Collection launched in 2011 with her first ready-to-wear line and has since grown into a licensed lifestyle empire spanning more than 40 categories—including apparel, home, fragrance, eyewear, and children’s products. As Chairwoman of Rachel Zoe Ventures, she leverages her experience to invest in and advise a curated portfolio of emerging and established consumer brands. Recently, she joined Season 15 of The Real Housewives of Beverly Hills, where she is a fan favorite, igniting an enthusiastic response across social media and entertainment press and marking her return to Bravo following her hit debut series, The Rachel Zoe Project. She continues to expand her brand into new categories while broadening her cultural footprint across fashion, media, and consumer lifestyle spaces, with representation at 3Arts, WME, and 42West.

View original content to download multimedia:https://www.prnewswire.com/news-releases/rachel-zoe-joins-what-goes-around-comes-around-as-style-director-302876451.html

SOURCE What Goes Around Comes Around