A practical AI training and certification program backed by weekly AI updates, teaching teams to work across every major AI platform, not just one

Most AI training is outdated the day it’s published. We built something that stays current every week.”

— Sam Richter

MINNETONKA, MN, UNITED STATES, September 16, 2026 /EINPresswire.com/ — Small businesses are adopting artificial intelligence faster than they are investing in the training to use it well. In its 2025 Empowering Small Business report, the U.S. Chamber of Commerce found that 58 percent of small businesses now use generative AI, up from 40 percent a year earlier. Yet the U.S. Small Business Administration’s Office of Advocacy reported that about half of small firms using AI have made no investment in it at all, including employee training. Certified AI 360, a new AI training and certification company, launched today to close that gap.

The company was founded by Sam Richter, a Hall of Fame keynote speaker who has trained hundreds of companies over a career in business and sales, with clients ranging from Fortune 500 firms to national franchises and leading professional-services organizations. His focus now is making AI practical for everyday professionals, without requiring a technical background.

The gap Certified AI 360 targets is not a lack of tools but a lack of structure. AI capabilities change week to week, and training recorded even a few months earlier can teach tools and techniques that have already shifted. The company addresses this by pairing a stable core program with weekly AI updates, so trained teams stay current on new tools and best practices well after they finish the foundation.

The program is on demand and self-paced, built around eight core video modules, each with a quiz. New modules are added over time, and most participants complete the core program in about eight hours. When a team finishes, the business earns the Certified AI 360 credential, which it can display on its website and marketing materials.

The approach differs from most AI training in two ways. It is platform inclusive, covering the major AI platforms rather than a single tool, so skills carry over as the landscape shifts. And it certifies the whole business rather than one employee at a time, giving an entire team a shared standard for using AI.

“I’ve spent years in front of business owners who know AI matters but feel a step behind. Most of them are, because most training is outdated the day it’s published. So we built something that stays current every week and stays genuinely practical. And we certify the whole team, not just the one person who loves new tech,” said Sam Richter, co-founder of Certified AI 360.

Certified AI 360 is built for teams at small and midsize businesses. The program is available now at certifiedai360.com.

About Certified AI 360

Certified AI 360 provides practical, on-demand AI training and certification for businesses. Its members receive weekly AI updates to stay current in a fast-moving field, and its training is platform inclusive, covering every major AI platform rather than one. Led by Hall of Fame keynote speaker Sam Richter, who has trained hundreds of companies, the program certifies the whole business rather than one employee at a time. Certified AI 360 is based in Minnetonka, MN.

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Certified AI 360
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